How to buy Entain (ENT) shares

By   |   Verified by Andrew Boyd   |   Updated 16 Oct 2023

Entain (LON: ENT) is an online sports and gambling company based in the United Kingdom. It was formed by the merger of many worldwide betting companies and casino game labels.

They operate in eighteen countries including Asia, Europe, South America, and Oceania.

Read on for our guide to buying shares in Entain.

Unsure about what share dealer to use?

Where to buy Entain shares


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Hargreaves Lansdown

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*The interest rates are true as of 11.01.2023
* Finty will be paid a referral fee, including financial promotion if you open an account and deposit funds through some of the links on this page.


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Saxo Markets

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Compare the UK's leading trading platforms with Finty. Research fees, commissions, tradable assets, markets, etc.

First time buying?

How to buy Entain shares

Step 1: Choose a broker

Entain is listed on the London Stock Exchange. You'll need a broker with access to this exchange in order to acquire their shares.

When deciding who to trade with, look for the brokerage and foreign exchanges fees, the opportunity to buy fractional shares (so you can access some of the more expensive shares), and a high-quality trading experience with market research and reports.

Step 2: Fund your account

Before you can buy shares, you'll need cleared funds available in your account. You can use your debit card or your bank to transfer money to your account. Other funding options — like credit cards, PayPal, etc. — may be available depending on the broker.

Remember that it could take some time for your bank transfer to appear in your account, especially for a new account.

Step 3: Decide how much to invest

The value of shares constantly fluctuate, so you should only invest money you can afford to lose. Avoid trading in the hopes of not missing out.

Step 4: Shares or ETF?

ETFs are a sort of diversified investment, giving you exposure to a group of firms. Many ETFs have an investing theme, e.g. a common industry or market. Being diversified makes them a less volatile investment.

Step 5: Configure your order

Should you wish to acquire British American Tobacco shares (for example) and you aren’t too concerned about slippage, you can set up a market order. This means your order is executed at the next quoted price on the market. There can be a difference between the quoted price and what you pay.

Most brokers allow you to set up an automatic buy or sell order that will be executed once a pre-determined price is reached. You might also set up a recurring order to buy or sell regularly.

Step 6: Buy

With your order configured, it’s time to buy.

After you buy

What moves Entain's share price

Whether you purchased your shares as a long-term investment or not, try to keep track of Entain’s price.

Be sure to read any press stories that mention Entain or their competitors (for example, William Hill, Paddy Power, bet365 and Betfair). Doing so will provide you with a broader insight into what is going on in the industry that can inform your investing decision.

Another factor that can weigh heavily on their share price is legislative change. Also, factor in changes in consumer spending habits, mergers, and any new markets they are planning to enter.

Disclaimer: We put our customer’s needs first. The views expressed in this article are those of the writer’s alone and do not constitute financial advice. Advertisers cannot influence editorial content. However, Finty and/or the writer may have a financial interest in the companies mentioned. Finty is committed to providing factual, honest, and accurate information that is compliant with governing laws and regulations. Do your own due diligence and seek professional advice before deciding to invest in one of the products mentioned. For more information, see Finty’s editorial guidelines and terms and conditions.