How to buy Apple (AAPL) shares from the UK

By   |   Verified by David Boyd   |   Updated 17th May 2022

  • Looking to buy Apple shares from the UK?
  • Learn what to look for in an online broker and how to open an account.
  • Understand how different types of trades work before you invest.

Apple (NASDAQ: AAPL) is a byword for luxury and exclusivity in the technology world. Let's take a look at how you can invest in Apple shares from the UK.

About the company

Apple overview

Founded by visionary Steve Jobs and the first US company valued above US$1 trillion, Apple is a revolutionary brand that has turned the world of technology upside down with some of the most iconic inventions of the century, including the iPod, iPhone and the iOS operating system. Rumours persist of their intention to release an electric, self-driving car in competition with Tesla (NASDAQ: TSLA).

Unsure about what share dealer to use?

Where to buy Apple shares

eToro

On eToro's website

68% of retail CFD accounts lose money

eToro

Highlights

  • Trade and invest in top financial instruments, including a wide selection of stocks.
  • eToro is regulated by CySec, FCA and ASIC
  • Your funds are protected by industry-leading security protocols.
Freetrade

On Freetrade's website

Freetrade

Highlights

  • With fractional shares, you can start investing from only £2.
  • Choose from thousands of stocks from the London Stock Exchange, NYSE and NASDAQ.
  • Access to a wide range of ETFs and Investment trusts.
Stake

On Stake's website

Stake

Highlights

  • Join to get a free stock in Nike, Dropbox, GoPro or a mystery stock when you sign up and fund your account within 24 hours.
  • Make trades in seconds on over 6,000 US Stocks and ETFs.
  • Clear, simple and better pricing with no hidden fees.
Hargreaves Lansdown

On Hargreaves Lansdown's website

Hargreaves Lansdown

Highlights

  • Offers easy-to-use trading platforms.
  • Invest across 20 international exchanges in shares, funds, bonds and investment trusts.
  • Dealing charges depend on how many trades you make each month.

Compare brokers and their commissions, tradable assets, markets, and more using Finty.

First time buying?

How to buy Apple shares

Step 1: Pick a broker

An online broker is your intermediary between you and the buyer or seller of the shares you're trading. There are hundreds available online, all with different offerings.

Some of these include:

Commission-free trading

A lot of platforms giving access to US shares offer this feature. The cost of share trading can add up, and not having to pay commission can really save you money.

Fractional share investing

Fractional share investing means you can buy a part of a share rather than the whole thing. Investing with fractional shares also means market fluctuations affect you less strongly than if you buy full shares.

Easy-to-use trading platform

Trading in shares needn’t be complicated, so keep an eye out for a trading platform that is straightforward to use. If you're new to trading, educational content and a demo trading account would be useful too.

Research and reporting

Look for a platform that has a solid research and reporting section that can give you important information about Apple, including company overview, price history, recommendations and price forecasts.

Step 2: Fund your account

The next thing you need to do is to add funds to your account, which some brokers will require you to do in order to validate and activate your account. Remember that it can take several days for your funds to clear when opening a new account.

Step 3: Decide how much to invest

It’s important to have a strategy around how much money you want to invest. Fractional investing means you don't need to sink a lot of cash into your investment in one go. You can also lower the cost by slowly building up your portfolio in the dips and avoiding buying in peaks.

Step 4: Shares or an ETF?

You can also spread the risk through an Exchange Traded Fund or ETF, which is a product that is pegged to the value of a whole sector's market or a commodity rather than a specific company. This is safer because it is less likely to fluctuate wildly, but it also means that you are less likely to significantly beat the market either.

ETFs with exposure to Apple include SPDR S&P 500 ETF Trust (SPY), Invesco QQQ Trust (QQQ), iShares Core S&P 500 ETF (IVV), and Vanguard S&P 500 ETF (VOO).

Step 5: Decide your order type

Simply put, orders tell your broker how to behave.

Market orders are the simplest form of order and are literally just instructions to make a trade at the price the market is at that moment. Remember though, that markets move quickly, and the price you trade at may be slightly different from what you end up paying. Your Apple shares might have gone up or down in that time. For example, you place a buy order for Apple shares at US$125 but by the time the order executes the shares are trading at US$123.

Limit order

For buy limit orders, execution-only happens at the nominated price or lower. For example, you may want to purchase Apple stock for no more than US$120. Submit a limit order for that amount and it will only be executed if the Apple share price falls to US$120 or below.

Stop limit

This type of order means your shares are sold at a specific price or higher. Let’s say you want to sell your Apple shares at US$130 a share. When the shares reach that price, your stop limit order executes.

Stop loss

You set a price at which you decide it is no longer worth holding your shares. Let’s say for example you nominate US$100 as the price at which you will sell your Apple shares. If the price drops to that level, your stop loss order will execute.

Step 6: Place your order

Once you've made all your choices, it's time to execute your order. This is as easy as configuring your order and pressing a button.

After you buy

What moves Apple's share price

Share prices can be volatile. If you haven’t set up a stop loss, then you need to keep up to date with Apple-related stories that might affect their share price. Rumours, product releases — Apple typically have a predictable release cadence for software and hardware — investor reports, world news and quarterly profits. Every one of these can affect the value of your investment, and make it worthwhile to sell your shares or buy more.

It may also be worthwhile tracking the performance of other tech companies like Amazon (NASDAQ: AMZN), Facebook (NASDAQ: FB), Google (NASDAQ: GOOG), Microsoft (NASDAQ: MSFT), and Netflix (NASDAQ: NFLX), especially since Apple is increasingly diversified across industries and services.

Disclaimer: We put our customer’s needs first. The views expressed in this article are those of the writer’s alone and do not constitute financial advice. Advertisers cannot influence editorial content. However, Finty and/or the writer may have a financial interest in the companies mentioned. Finty is committed to providing factual, honest, and accurate information that is compliant with governing laws and regulations. Do your own due diligence and seek professional advice before deciding to invest in one of the products mentioned. For more information, see Finty’s editorial guidelines and terms and conditions.