How to buy Disney (DIS) shares from the UK

By   |   Verified by David Boyd   |   Updated 9 Nov 2023

The Walt Disney Company or Disney (NYSE: DIS) is a diversified multinational mass media and entertainment conglomerate. It was founded in 1923 and has its headquarters at the Walt Disney Studios complex in Burbank, California. Disney was listed on the New York Stock Exchange in 1957.

This is your complete guide to buying shares in Disney from the UK.

About the company

Disney overview

Disney operates in four key business segments: Media Networks, Parks, Experiences and Products, Studio Entertainment, and Direct-To-Consumer (DTC) and International. The DTC businesses are made up of subscription services (Disney+) for video streaming of entertainment, family and sports programming. International Channels focus on producing local programs or acquiring rights from domestic studios and from third parties.

Disney music and films are distributed nearly everywhere around the globe. Its TV and radio channels reach audiences in nearly 165 countries. There are Disney theme parks and resorts in North America, France, Japan, China, India, and Hong Kong.

Unsure about what share dealer to use?

Where to buy Disney shares

eToro

On website

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk

eToro

Highlights

  • Trade and invest in top financial instruments, including a wide selection of stocks.
  • eToro is regulated by CySec, FCA and ASIC
  • Your funds are protected by industry-leading security protocols.
Hargreaves Lansdown

On website

Hargreaves Lansdown

Highlights

  • Offers easy-to-use trading platforms.
  • Invest across 20 international exchanges in shares, funds, bonds and investment trusts.
  • Dealing charges depend on how many trades you make each month.
Lightyear

On website

When you invest, your capital is at risk.

Lightyear

Highlights

  • Invest in over 3,000 international ETFs and stocks in the EU, UK, US, and more.
  • Simple and easy-to-understand pricing. Per order, Lightyear will charge 0.1% (up to $1 max) on US shares, £1 on UK shares, and €1 on EU shares.
  • Earn interest* on uninvested cash, USD (4.50%), EUR (3.25%), GBP (4.5%), and HUF (8.25%)  p.a. gross.
  • No account-keeping fees.


*The interest rates are true as of 12.06.2023
* Finty will be paid a referral fee, including financial promotion if you open an account and deposit funds through some of the links on this page.


Pros

  • No withdrawal fees.
  • US Fractional Shares are available.
  • A low 0.35% foreign exchange fee.

Cons

  • Limited investment products.
Saxo Markets

On website

Saxo Markets

Highlights

  • It only takes five minutes to open your account online.
  • Get ultra-competitive spreads and commissions across all asset classes.
  • Get news, commentary and actionable trade ideas from their team of expert analysts.
Wombat Invest

On website

Wombat Invest

Highlights

  • Simple and straightforward investing app.
  • Allows you to invest in ETFs (Standard ISA or GIA) and Fractional Shares (GIA only).
  • Get a savings account and unlock 4.91 %AER (variable) paid daily.
  • Open an Individual Savings Account and invest up to £20,000 each year.



Disclaimer: When you invest, your capital is at risk.

Pepperstone

On website

80.9% of retail investor accounts lose money when trading CFDs

Pepperstone

Highlights

  • Trade gold, silver, oil, and more.
  • Enjoy industry-leading low spreads from 0.0 pips.
  • Regulated by ASIC, BaFin, CMA, CySEC, DFSA, FCA, and SCB.
Freetrade

On website

Freetrade

Highlights

  • With fractional shares, you can start investing from only £2.
  • Choose from thousands of stocks from the London Stock Exchange, NYSE and NASDAQ.
  • Access to a wide range of ETFs and Investment trusts.

Compare the best trading platforms in the UK. Find one that suits your requirements for costs, tradable assets, and more.

First time buying?

How to buy Disney shares

Step 1: Select a broker

There are many online brokers available in the UK. Of the many things to consider when selecting a broker, these are the most important.

Commission-free trading

Many US share trading platforms offer this option. Trading without commissions can help you save money and means you can trade more frequently.

Fractional share investing

Fractional share investment means you can buy a fraction of the share rather than whole shares only. This opens up the opportunity to get invested in more expensive shares that would otherwise be out of reach.

A user-friendly way to trade

It doesn't have to be difficult to invest in shares. Look for a trading platform with an easy-to-use interface, ideally available on desktop and mobile.

Depth of research and analysis

It’s important to have good visibility across share price history, price projections, analyst reports, etc.

Step 2: Fund your trading account

Next, deposit funds into your account. Assuming you just opened a new trading account, it may take some time before the funds clear and you can start trading. The time it takes for the broker to conduct identity verification may also delay your ability to trade.

Step 3: Decide how much money to invest in Disney

It’s important to define how much you can afford to invest. This is best done as part of your overall budget. Whatever you invest, be prepared — emotionally and financially — to lose some or all of it.

Step 4: Decide between buying shares or investing in an ETF

ETFs, also known as exchange traded funds, are less appealing to active traders because they are managed. However, they are also regarded as a less volatile investment since they are diversified, comprising shares in many companies.

Many ETFs are exposed to Disney, including iShares Core S&P 500 ETF (IVV) and Vanguard Total Stock Market ETF (VTI).

Step 5: Configure your trade

You have the option to choose what and how much you wish to purchase. These order types allow you to define how much you are willing to pay and when you would like to sell.

Market order

While this guarantees your order will be fulfilled immediately, it does not guarantee its exact price.

Let's assume that Disney’s shares are currently trading at US$170 but the price drops to US$169 after you place an order. The price at which you buy Disney shares will be lower. However, the inverse also applies when prices go up.

Stop limit

This type of order allows you to automatically sell your shares at a fixed price. However, if the market is moving quickly against you, the order may not be executed if the price falls past your limit price.

Stop loss

Another way to protect your shares from losing money is to set a price to ensure you won’t lose if the price drops. For example, you can set a price at US$168 per unit. Your stop loss order will be executed automatically if the price falls below this level. Your order will be fulfilled at the next market rate.

Step 6: Purchase shares

After you have selected a broker, funded your account, and set up your order, it's time to place an order. This can be done easily via the app or website of your broker. You will get a notification if the order has been successfully placed.

After you buy

What moves Disney's share price

Once you invest in company shares, whether with a speculative motive or to hold for the long-term, you have to keep track of the company’s performance as well as its share price movements.

Keep watching the company’s performance and its stock fundamentals. You can do this through watching news stories, checking out its financials and keeping track of fundamentals.

Watch for developments in key sectors Disney operates in

Investing in diversified conglomerates that operate around the world, such as Disney, can be complicated. You need to watch for important developments across multiple sectors and markets.

Competition

Disney's largest competitors include Comcast (NASDAQ: CMCSA), ViacomCBS (NASDAQ: VIAC), Time Warner (NYSE:TWX), 21st Century Fox (NASDAQ: FOXA), Paramount Global (NASDAQ: PARA), Charter Communications (NASDAQ: CHTR), and Sony (NYSE: SONY).

The Disney+ subscription service competes with similar streaming services from Amazon (NASDAQ: AMZN), Netflix (NASDAQ: NFLX), Apple (NASDAQ: AAPL), and Google (NASDAQ: GOOG).

In the Parks and Experiences segment, the main Disney competitors in terms of attendance worldwide are Universal Studios Theme Parks & Resorts, Six Flags Entertainment (NYSE: SIX), Cedar Fair (NYSE: FUN) and SeaWorld Parks & Entertainment (NYSE: SEAS).

Disclaimer: We put our customer’s needs first. The views expressed in this article are those of the writer’s alone and do not constitute financial advice. Advertisers cannot influence editorial content. However, Finty and/or the writer may have a financial interest in the companies mentioned. Finty is committed to providing factual, honest, and accurate information that is compliant with governing laws and regulations. Do your own due diligence and seek professional advice before deciding to invest in one of the products mentioned. For more information, see Finty’s editorial guidelines and terms and conditions.