How to buy eBay (EBAY) shares from the UK

By   |   Verified by David Boyd   |   Updated 31 Aug 2022

  • eBay comes with a large readymade client base for sellers and has steadily improved customer care and seller protections throughout the pandemic.
  • Like most e-commerce companies, eBay has weathered the pandemic showing revenue growth and growth prospects.

eBay (NASDAQ: EBAY) is a multinational e-commerce company that offers consumer-to-consumer (C2C) and business-to-consumer (B2B) sales through its website. The company was founded in 1995 and is headquartered in San Jose, California, United States.

Want to invest in one of the biggest names online? Here's how to buy eBay shares from the UK.

About the company

eBay overview

Originally reserved for auction-style sales, eBay has since branched out to include instant "Buy It Now" shopping, shopping via Universal Product Code, ISBN, and other services. The eBay platform is free for buyers to use, but sellers pay fees to list items and again when a sale is finalised.

Although eBay has many product categories, the top-selling is "Electronics & Accessories". By the end of Q1 in 2021, eBay had 187 million users worldwide across 190 different markets. More than half (57% in Q1 2021) of its revenues come from international operations, from its more than 1.7 billion listings.

The biggest chunk of eBay’s revenue (70% in 2020) comes from Marketplace transactions, through the online marketplace, its localised counterparts, and the eBay mobile apps. Marketing services and others (MS&O), in the marketplace and on classifieds as well as online StubHub ticket platform, make up the rest of the revenue.

Like most e-commerce companies, eBay has performed well during the pandemic, showing revenue growth and growth prospects during 2021. The company is no stranger to weathering difficult trading conditions. Its 1998 IPO made it a notable success during the nineties dot-com bubble.

Unsure about what share dealer to use?

Where to buy eBay shares


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Compare the best platforms for buying shares on Finty. Research broker fees, commissions, tradable assets, markets, and commodities, etc.

First time buying?

How to buy eBay shares

Step 1: Choose a broker

Find an online broker that allows you to access the US markets. There are many options that you can access from the UK. Next, consider the features that you want from a broker. These are some of the most important:

Commission-free trades

This feature is offered by many platforms that provide access to US stock markets. You can save money on share trading by not paying commissions.

Fractional share investment

Fractional share investment means you can buy a portion of a share, rather than the entire thing.

User-friendly interface

It doesn't have to be difficult to trade shares. Make sure you choose a platform that is easy to use. New investors can benefit from educational guides and the ability to open a demo account.

Research, analysis, and reporting

A platform with a strong research and reporting section will provide you with important information about eBay, such as company overview, price history and recommendations, and forecasts.

Step 2: Fund your investing account

To buy eBay shares, you will need to fund the account. Keep in mind that may take some time for your funds to clear into your trading account and you will not be able to buy shares until it does.

Step 3: Set your budget for investing

It might be a good idea to start with fractional shares as a first step. You can also make a profit regardless of shares dropping, as you can buy in at the average share price.

Step 4: Decide whether to invest in shares or via an ETF

Investing via an ETF is widely regarded as more diverse compared to investing your entire outlay on a single share.

For exposure to eBay via an ETF, invest in Invesco QQQ Trust (QQQ), SPDR S&P 500 ETF Trust (SPY), iShares Core S&P 500 ETF (IVV), and Vanguard S&P 500 ETF (VOO).

Step 5: Configure your order

You can choose from a variety of order types to customise when and how much you want to buy of each share. These are the different order types.

Market order

Market orders are orders that can be purchased or sold at the current market price. However, the price that you are looking for may not match the one you receive. You may order eBay stock at US$1430. The price of the eBay stock may drop to US$1427 or rise to US$1435 by the time the trade is executed.

Limit order

Execution-only orders for buy limit orders are executed at the price quoted or less. You may wish to buy eBay shares at US$1428 per share. You can submit a limit order for this amount. It will only be fulfilled if the eBay share price falls below US$1428.

Stop limit

This type of order allows you to sell your shares at a certain price if the share price starts dropping. Let's suppose you want to sell your eBay shares if the price falls to US$1430 per share. Your stop limit order is executed if the shares drop to this price.

Stop loss

This is another mechanism aimed at preventing you taking a hit on your shares if the price drops. You nominate a price at which you want to sell your eBay shares, for example, US$1425 per share. Your stop loss order will be executed if the price falls to that level but your order will be filled at the next available market price.

Step 6: Place your order

After you've chosen a broker and decided how you want to invest, you can place your order through that broker.

After you buy

What moves eBay's share price

When you invest in shares, it is necessary to watch share price movements and follow the company’s performance.

Watch for developments in global e-commerce

You want to be watching how the e-commerce industry performs. What moves are large players, such as Amazon, Alibaba, and Walmart, making? How do they go about increasing their competitive edge? How are smaller competitors trying to catch up?


Amazon (NASDAQ: AMZN) is eBay's biggest direct competitor, but it does not offer an auction format. Its other key competitors are Alibaba (NYSE: BABA), Walmart (NYSE: WMT) and

Popular eBay alternatives for sellers include Etsy (NASDAQ: ETSY),,, and But anyone who wants to sell anything online, anywhere in the world, needs to understand how the three titans of online sales operate, which include Alibaba, Amazon, and eBay.

Disclaimer: We put our customer’s needs first. The views expressed in this article are those of the writer’s alone and do not constitute financial advice. Advertisers cannot influence editorial content. However, Finty and/or the writer may have a financial interest in the companies mentioned. Finty is committed to providing factual, honest, and accurate information that is compliant with governing laws and regulations. Do your own due diligence and seek professional advice before deciding to invest in one of the products mentioned. For more information, see Finty’s editorial guidelines and terms and conditions.