How to buy GameStop (GME) shares from the UK

By   |   Verified by David Boyd   |   Updated 31 Aug 2022

  • A guide for investors who want to add the meme stock to their portfolio.
  • Help with finding a broker where you can buy shares in GameStop.
  • Learn about how to set up your orders.

GameStop (NYSE: GME) has held an important position in video gaming as a place to buy and trade video games and consoles. It literally turned its usually mall-based stores into gamer hubs, where you could buy new releases. Its popularity was also attributable to enabling people trade games with others and has helped GameStop remain competitive since it was something competitors like Amazon (NASDAQ: AMZN), Walmart (NYSE: WMT), and Target (NYSE: TGT) did not offer.

In early 2021, shares in GameStop surged in popularity thanks to the notorious WallStreetBets subreddit. Here's how to buy GameStop shares from the UK.

About the company

GameStop overview

GameStop Corp is the world's largest video game retailer and trade-in destination for PlayStation, Xbox and Nintendo games as well as their systems, consoles and accessories. It was founded in 1984 and is headquartered in Grapevine, Texas, in the United States.

2021 saw GameStop enter investing notoriety as a so-called meme stock after Redditors on WallStreetBets bought and held shares in the company. This drove up the share price, which GameStop took advantage of by selling shares and paying off its large long term debt burden.

The company must address rapid change in its market. A growing trend towards downloadable and online gaming, as well as the COVID-19 lockdowns, forced it to close many stores. Its future depends on its ability to restructure and better compete in the world of digital gaming. Repositioning for the digital era means developing a storefront similar to the Apple App Store, or pivoting towards streaming like that of Twitch (owned by Amazon).

As a stock in the S&P Midcap 400, it can benefit from the trends in institutional buying.

Unsure about what share dealer to use?

Where to buy GameStop shares


On website

80.2% of retail CFD accounts lose money



  • Trade and invest in top financial instruments, including a wide selection of stocks.
  • eToro is regulated by CySec, FCA and ASIC
  • Your funds are protected by industry-leading security protocols.

On website



  • Open an account and get £500 in trading commissions to use within 3 months.
  • Access 26 global markets and trade 20,000+ financial instruments worldwide.
  • Low fees and spreads, 0 commission and no markup on FTSE100, US and EU Shares CFDs, and no additional charges on stock prices, market spread only.
  • Trade anywhere and hold GBP, EUR, USD and 20+ currencies in a single account.



  • Join to get a free stock in Nike, Dropbox, GoPro or a mystery stock when you sign up and fund your account within 24 hours.
  • Make trades in seconds on over 6,000 US Stocks and ETFs.
  • Clear, simple and better pricing with no hidden fees.
Hargreaves Lansdown

On website

Hargreaves Lansdown


  • Offers easy-to-use trading platforms.
  • Invest across 20 international exchanges in shares, funds, bonds and investment trusts.
  • Dealing charges depend on how many trades you make each month.

Compare online brokers on Finty. Research fees, commissions, tradable assets, markets, etc.

First time buying?

How to buy GameStop shares

Step 1: Choose a broker

Choose an online broker where you can trade shares listed on the US markets. There are a variety of options in the UK.

These are some of the features to take into consideration when selecting a broker.

US market access

It goes without saying that to buy GME, you need a broker with access to the US markets (NYSE specifically).

Commission-free trading

It's possible to buy US shares commission-free with a number of trading platforms in the UK. While some of the incumbent trading platforms still charge a fee per trade, most of the newer trading platforms don’t.

Fractional shares

Instead of having to buy a whole share, it’s possible to buy a fraction. This opens up the possibility of adding more expensive shares to your portfolio that would otherwise have been unaffordable.

Clean and relatable user interface

It shouldn't be difficult to trade shares. While there are some clunky broker interfaces out there, newer brokers tend to have a polished, user-friendly interface that makes it easy to trade.

Tools for analysing companies

Access to quarterly earnings reports, market updates, analyst notes, technical analysis, etc. makes it easier to come to an informed decision.

Step 2: Fund your trading account

Once you’ve selected a broker and opened your account, you’ll need to transfer funds before you can purchase shares. It is possible that you won't be able to trade immediately because your funds might take time to clear. Note that the range of funding options varies between brokers.

Step 3: Decide on a budget for investing

Shares are a volatile asset. You should only spend money on shares you can afford to lose. Fractional share trading allows you to invest within your budget.

Step 4: Buy shares or invest in an ETF

An ETF (Exchange Traded Fund) invests in a range of companies. They are regarded as a less risky way to invest as opposed to investing directly in a single company.

iShares Core S&P Mid-Cap ETF (IJH), SPDR S&P Midcap 400 ETF Trust (MDY), Vanguard Total Stock Market ETF (VTI), and others have exposure to GameStop.

Step 5: Configure your order

Several different order types exist, giving you flexibility when setting up an order.

Market order

Market orders mean your order will be filled at the next available price, which means the price you get might be different to what was quoted when you submitted the order.

Limit order

A limit order is not like a market order. It's executed at the specified price or less. It protects you from spending more than you want or can afford.

Stop limit

A stop limit combines the features of a stop and limit order, allowing you to automatically buy or sell shares at a specific price. If the share's stop price has been reached, a stop limit order automatically becomes a limit order that is executed at or below the specified price.

Stop loss

This type of order allows you to determine the price at which to sell. It can be used to protect your position from a drop in value.

Step 6: Place your order

After you have chosen a broker, funded your account, and decided what type of investment you want, it’s time to place an order.

After you buy

What moves GameStop's share price

GameStop’s share price is highly volatile. What matters going forward is watching how GameStop weathers its challenges including weak fundamentals and finding a sustainable digital business model in the face of stiff competition.

Here are a few things you can do to keep on top.

Keep a watchful eye for news of GameStop's next move. For example, their move into online commerce and NFTs could help the company reconnect with their customers and spur growth.

Watch GameStop competitors and their moves

While GameStop's direct competitors in retailing are BestBuy (NYSE: BBY) and Amazon (NASDAQ: AMZN), the company is also competing for digital gaming fans with a host of other digital gaming companies. These include Steam, Twitch, and Apple Arcade.

GameStop gains a significant portion of its revenues from selling not just games but gaming consoles for Microsoft (Xbox), Nintendo (Wii), Sony (PlayStation). The competition for digital gaming fans is going to get particularly severe if GameStop continues to close down stores thus blunting its competitive edge for direct consumer access. Any move towards online offerings will put it directly in competition against its current partners like Microsoft (NASDAQ: MSFT), Nintendo (OTC: NTDOY), and Sony (NYSE: SNE).

Disclaimer: We put our customer’s needs first. The views expressed in this article are those of the writer’s alone and do not constitute financial advice. Advertisers cannot influence editorial content. However, Finty and/or the writer may have a financial interest in the companies mentioned. Finty is committed to providing factual, honest, and accurate information that is compliant with governing laws and regulations. Do your own due diligence and seek professional advice before deciding to invest in one of the products mentioned. For more information, see Finty’s editorial guidelines and terms and conditions.