How to buy SSE (SSE) shares

• Want to buy SSE shares for exposure to the energy sector?
• Compare brokers to identify the best option.
• Learn how to enter your first trade.

SSE (LON: SSE) is a British multinational energy corporation headquartered in Perth, Scotland. They are a member of the OVO family, an independent energy provider in the United Kingdom.

SSE provides power to UK homes, supplies phone and broadband services, and the installation of heaters and boilers.

Find our complete step-by-step guide to investing in SEE shares below.

Step 1: Get a share broker

SSE is listed on the London Stock Exchange. Your broker must have access to this stock exchange to buy their shares.

When evaluating your options, consider a broker's commission and foreign exchange fee since these can make a substantial difference to your yield. Also check for market access, tradable instruments, and whether it is possible to invest in fractional shares.

Step 2: Transfer funds to your account

You need to have funds available in your account before you can buy any shares. Keep in mind that your funds may take some time to clear into your account before you can begin trading.

You can fund your account with a bank transfer or a debit card. Some may also accept credit or debit cards, but not all brokers prefer this transactional method.

Step 3: Plan your investment

Share values fluctuate based on numerous factors. Therefore, it's critical only to invest money you can afford to lose when investing in stocks.

You can reduce the risk of losing everything by investing smaller amounts over time, a strategy known as pound cost averaging.

Step 4: Choose between investing in shares or ETFs

An ETF (Exchange Traded Fund) is an investment option that owns equities from a variety of companies. Since they are diversified and managed by professional investors, Investing in an ETF can be less risky than investing in a single company’s shares.

ETFs that include SSE shares include iShares Global Clean Energy ETF (ICLN), Vanguard FTSE All-World ex-US Index Fund ETF Shares (VEU), and Schwab International Equity ETF (SCHF).

Step 5: Set up your order

With a market order, your broker will buy SSE Group shares at the next available market price.

Many brokers make it possible to configure orders based on a set of rule. For example, if a condition is met, the order executes automatically. On the other side, if the price of an underlying asset falls to a certain price, you can automatically sell it to protect profit.

Step 6: Buy

With your account set up and an order configured, submit your order to buy.

It's critical to keep track of SSE's share price, which will help you make an informed decision about whether or not to sell.

Keep an eye out for stories about SSE, the energy business, or new government regulation that may mandate changes in power generation. International disputes and conflict can affect the price of imported natural resources, impacting their profitability and share price.

You can also monitor SSE’s main competitors for comparison in terms of their performance against the broader market. Comparable shares include those of National Grid plc (LON: NG), Centrica (LON: CNA), EDF Energy (EPA: EDF), and E.ON (ETR: EOAN).