How to buy SSE (SSE) shares

By   |   Verified by Andrew Boyd   |   Updated 9 Nov 2023

SSE (LON: SSE) is a British multinational energy corporation headquartered in Perth, Scotland. They are a member of the OVO family, an independent energy provider in the United Kingdom.

SSE provides power to UK homes, supplies phone and broadband services, and the installation of heaters and boilers.

Find our complete step-by-step guide to investing in SEE shares below.

Unsure about what share dealer to use?

Where to buy SSE shares

eToro

On website

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk

eToro

Highlights

  • Trade and invest in top financial instruments, including a wide selection of stocks.
  • eToro is regulated by CySec, FCA and ASIC
  • Your funds are protected by industry-leading security protocols.
Hargreaves Lansdown

On website

Hargreaves Lansdown

Highlights

  • Offers easy-to-use trading platforms.
  • Invest across 20 international exchanges in shares, funds, bonds and investment trusts.
  • Dealing charges depend on how many trades you make each month.
Lightyear

On website

When you invest, your capital is at risk.

Lightyear

Highlights

  • Invest in over 3,000 international ETFs and stocks in the EU, UK, US, and more.
  • Simple and easy-to-understand pricing. Per order, Lightyear will charge 0.1% (up to $1 max) on US shares, £1 on UK shares, and €1 on EU shares.
  • Earn interest* on uninvested cash, USD (4.50%), EUR (3.25%), GBP (4.5%), and HUF (8.25%)  p.a. gross.
  • No account-keeping fees.


*The interest rates are true as of 12.06.2023
* Finty will be paid a referral fee, including financial promotion if you open an account and deposit funds through some of the links on this page.


Pros

  • No withdrawal fees.
  • US Fractional Shares are available.
  • A low 0.35% foreign exchange fee.

Cons

  • Limited investment products.
Saxo Markets

On website

Saxo Markets

Highlights

  • It only takes five minutes to open your account online.
  • Get ultra-competitive spreads and commissions across all asset classes.
  • Get news, commentary and actionable trade ideas from their team of expert analysts.
Wombat Invest

On website

Wombat Invest

Highlights

  • Simple and straightforward investing app.
  • Allows you to invest in ETFs (Standard ISA or GIA) and Fractional Shares (GIA only).
  • Get a savings account and unlock 4.91 %AER (variable) paid daily.
  • Open an Individual Savings Account and invest up to £20,000 each year.



Disclaimer: When you invest, your capital is at risk.

Pepperstone

On website

80.9% of retail investor accounts lose money when trading CFDs

Pepperstone

Highlights

  • Trade gold, silver, oil, and more.
  • Enjoy industry-leading low spreads from 0.0 pips.
  • Regulated by ASIC, BaFin, CMA, CySEC, DFSA, FCA, and SCB.
Freetrade

On website

Freetrade

Highlights

  • With fractional shares, you can start investing from only £2.
  • Choose from thousands of stocks from the London Stock Exchange, NYSE and NASDAQ.
  • Access to a wide range of ETFs and Investment trusts.

Compare share dealing accounts with Finty. Research fees, commissions, tradable assets, markets, etc.

First time buying?

How to buy SSE shares

Step 1: Get a share broker

SSE is listed on the London Stock Exchange. Your broker must have access to this stock exchange to buy their shares.

When evaluating your options, consider a broker's commission and foreign exchange fee since these can make a substantial difference to your yield. Also check for market access, tradable instruments, and whether it is possible to invest in fractional shares.

Step 2: Transfer funds to your account

You need to have funds available in your account before you can buy any shares. Keep in mind that your funds may take some time to clear into your account before you can begin trading.

You can fund your account with a bank transfer or a debit card. Some may also accept credit or debit cards, but not all brokers prefer this transactional method.

Step 3: Plan your investment

Share values fluctuate based on numerous factors. Therefore, it's critical only to invest money you can afford to lose when investing in stocks.

You can reduce the risk of losing everything by investing smaller amounts over time, a strategy known as pound cost averaging.

Step 4: Choose between investing in shares or ETFs

An ETF (Exchange Traded Fund) is an investment option that owns equities from a variety of companies. Since they are diversified and managed by professional investors, Investing in an ETF can be less risky than investing in a single company’s shares.

ETFs that include SSE shares include iShares Global Clean Energy ETF (ICLN), Vanguard FTSE All-World ex-US Index Fund ETF Shares (VEU), and Schwab International Equity ETF (SCHF).

Step 5: Set up your order

With a market order, your broker will buy SSE Group shares at the next available market price.

Many brokers make it possible to configure orders based on a set of rule. For example, if a condition is met, the order executes automatically. On the other side, if the price of an underlying asset falls to a certain price, you can automatically sell it to protect profit.

Step 6: Buy

With your account set up and an order configured, submit your order to buy.

After you buy

What moves SSE's share price

It's critical to keep track of SSE's share price, which will help you make an informed decision about whether or not to sell.

Keep an eye out for stories about SSE, the energy business, or new government regulation that may mandate changes in power generation. International disputes and conflict can affect the price of imported natural resources, impacting their profitability and share price.

You can also monitor SSE’s main competitors for comparison in terms of their performance against the broader market. Comparable shares include those of National Grid plc (LON: NG), Centrica (LON: CNA), EDF Energy (EPA: EDF), and E.ON (ETR: EOAN).

Disclaimer: We put our customer’s needs first. The views expressed in this article are those of the writer’s alone and do not constitute financial advice. Advertisers cannot influence editorial content. However, Finty and/or the writer may have a financial interest in the companies mentioned. Finty is committed to providing factual, honest, and accurate information that is compliant with governing laws and regulations. Do your own due diligence and seek professional advice before deciding to invest in one of the products mentioned. For more information, see Finty’s editorial guidelines and terms and conditions.