How to buy SSE (SSE) shares

By   |   Verified by Andrew Boyd   |   Updated 31st August 2022

  • Want to buy SSE shares for exposure to the energy sector?
  • Compare brokers to identify the best option.
  • Learn how to enter your first trade.

SSE (LON: SSE) is a British multinational energy corporation headquartered in Perth, Scotland. They are a member of the OVO family, an independent energy provider in the United Kingdom.

SSE provides power to UK homes, supplies phone and broadband services, and the installation of heaters and boilers.

Find our complete step-by-step guide to investing in SEE shares below.

Unsure about what share dealer to use?

Where to buy SSE shares

eToro

On eToro's website

68% of retail CFD accounts lose money

eToro

Highlights

  • Trade and invest in top financial instruments, including a wide selection of stocks.
  • eToro is regulated by CySec, FCA and ASIC
  • Your funds are protected by industry-leading security protocols.
Freetrade

On Freetrade's website

Freetrade

Highlights

  • With fractional shares, you can start investing from only £2.
  • Choose from thousands of stocks from the London Stock Exchange, NYSE and NASDAQ.
  • Access to a wide range of ETFs and Investment trusts.
Fineco

On Fineco's website

Fineco

Highlights

  • Open an account and get £500 in trading commissions to use within 3 months.
  • Access 26 global markets and trade 20,000+ financial instruments worldwide.
  • Low fees and spreads, 0 commission and no markup on FTSE100, US and EU Shares CFDs, and no additional charges on stock prices, market spread only.
  • Trade anywhere and hold GBP, EUR, USD and 20+ currencies in a single account.
Hargreaves Lansdown

On Hargreaves Lansdown's website

Hargreaves Lansdown

Highlights

  • Offers easy-to-use trading platforms.
  • Invest across 20 international exchanges in shares, funds, bonds and investment trusts.
  • Dealing charges depend on how many trades you make each month.

Compare share dealing accounts with Finty. Research fees, commissions, tradable assets, markets, etc.

First time buying?

How to buy SSE shares

Step 1: Get a share broker

SSE is listed on the London Stock Exchange. Your broker must have access to this stock exchange to buy their shares.

When evaluating your options, consider a broker's commission and foreign exchange fee since these can make a substantial difference to your yield. Also check for market access, tradable instruments, and whether it is possible to invest in fractional shares.

Step 2: Transfer funds to your account

You need to have funds available in your account before you can buy any shares. Keep in mind that your funds may take some time to clear into your account before you can begin trading.

You can fund your account with a bank transfer or a debit card. Some may also accept credit or debit cards, but not all brokers prefer this transactional method.

Step 3: Plan your investment

Share values fluctuate based on numerous factors. Therefore, it's critical only to invest money you can afford to lose when investing in stocks.

You can reduce the risk of losing everything by investing smaller amounts over time, a strategy known as pound cost averaging.

Step 4: Choose between investing in shares or ETFs

An ETF (Exchange Traded Fund) is an investment option that owns equities from a variety of companies. Since they are diversified and managed by professional investors, Investing in an ETF can be less risky than investing in a single company’s shares.

ETFs that include SSE shares include iShares Global Clean Energy ETF (ICLN), Vanguard FTSE All-World ex-US Index Fund ETF Shares (VEU), and Schwab International Equity ETF (SCHF).

Step 5: Set up your order

With a market order, your broker will buy SSE Group shares at the next available market price.

Many brokers make it possible to configure orders based on a set of rule. For example, if a condition is met, the order executes automatically. On the other side, if the price of an underlying asset falls to a certain price, you can automatically sell it to protect profit.

Step 6: Buy

With your account set up and an order configured, submit your order to buy.

After you buy

What moves SSE's share price

It's critical to keep track of SSE's share price, which will help you make an informed decision about whether or not to sell.

Keep an eye out for stories about SSE, the energy business, or new government regulation that may mandate changes in power generation. International disputes and conflict can affect the price of imported natural resources, impacting their profitability and share price.

You can also monitor SSE’s main competitors for comparison in terms of their performance against the broader market. Comparable shares include those of National Grid plc (LON: NG), Centrica (LON: CNA), EDF Energy (EPA: EDF), and E.ON (ETR: EOAN).

Disclaimer: We put our customer’s needs first. The views expressed in this article are those of the writer’s alone and do not constitute financial advice. Advertisers cannot influence editorial content. However, Finty and/or the writer may have a financial interest in the companies mentioned. Finty is committed to providing factual, honest, and accurate information that is compliant with governing laws and regulations. Do your own due diligence and seek professional advice before deciding to invest in one of the products mentioned. For more information, see Finty’s editorial guidelines and terms and conditions.