Zhong Li is the Co-founder at Finty, focusing on operations and compliance to ensure policies and guidelines are adhered to. He stays up to date on the latest regulatory changes in the financial industry and overseas their implementation. He previously was the Managing Director and led the growth and development of the startup.
He has more than a decade of experience working in digital, delivering solutions across dotcom, technology, and financial industries. Prior to Finty, Zhong Li was the Vice President of Ebusiness at OCBC Bank where he headed up digital sales and performance management. His role included managing ebusiness revenue, cost savings initiatives, and usage growth across digital channels and platforms. His previous roles include Senior Manager, Digital Marketing & Ecommerce at Trend Micro where he oversaw APAC online consumer business, and the Digital Marketing Lead at Yahoo!, where he developed digital strategies, campaigns, and programs for SEA region.
He provides training at academies, speaks at conferences, and advises startups on how to implement effective processes in their digital business strategy.
He holds a bachelor’s degree in Marketing and an MBA from the University of Adelaide.