How to buy Nike (NKE) shares from Australia

By   |   Verified by David Boyd   |   Updated 26 Sep 2023

Nike Inc. (NYSE: NKE), is an American multinational that designs, develops, manufactures, markets, and sells footwear, apparel, equipment, and accessories. Nike was founded in 1964 and is headquartered in Beaverton, Oregon.

Here’s your guide to buying shares in Nike using an online broker from Australia.

Unsure about how to start buying shares in the USA? Check out our complete guide.

About the company

Nike overview

As the largest athletic footwear and apparel brand in the world, Nike produces items in six major categories: basketball, running, soccer, training, sportswear, and Jordan. Around two thirds of Nike sales come from footwear. Besides its own brand, Nike also owns the Jordan and Converse brands. The company's outsourced manufacturing base includes more than 300 factories in over 30 countries. It sells its products worldwide.

Unsure about what trading platform to use?

Where to buy Nike shares


On website


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Saxo Markets

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Saxo Markets


  • Invest in 23,500+ stocks from ASX, New York, Hong Kong, and 50+ other global markets.
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On website


  • Open an account with just $100 and start investing today with a $5 flat-free brokerage ($0 on US shares) on share trades.
  • Buy and sell US shares & ETFs with $0 brokerage plus trade unsettled funds.
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Tiger Brokers

On website


  • Available for ASX, US & HK stocks trading, ETFs, and US options trading.
  • Free market data for ASX and US stocks.
  • More accessible investment to all with a demo account.

On website



  • Trade AU & US stocks, ETFs, and Options with $0 commission for the first 30 days.
  • Provides intuitive and powerful advanced charts, multiple technical indicators, and premier Level 2 Advance (Nasdaq TotalView).
  • Regulated by ASIC.


  • Invest from as little as US$5.
  • No deposit or withdrawal fees.
  • Allows you to trade fractional shares.
  • Access to advanced trading tools.


  • Scarcity of instructional resources for investors.
  • Supports AU and US markets only.



  • Trade blue-chip stocks in AU and US markets.
  • Trade multi-markets and multi-products with a lower commission. No custodian fee.
  • CHESS-Sponsored trading is now available.
  • Regulated by the Australian Securities and Investments Commission (ASIC).

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First time buying?

How to buy Nike shares

Step 1: Choose a broker

There are plenty of online brokers to choose from, offering different options. There are some key features to look for when choosing a broker. Some of these include:

Commission-free trading

A lot of US share trading platforms offer this feature. The cost of share trading can add up, and not having to pay commission can really save you money.

Fractional share investing

Fractional share investing means you can buy a part of a share rather than the whole thing. Because Nike shares are expensive, this may be something to consider.

Easy-to-use trading platform

Trading in shares needn’t be complicated, so keep an eye out for a trading platform that is straightforward to use.

Research and reporting

Look for a platform that has a solid research and reporting section that can give you important information about Nike, including company overview, price history, recommendations, and price forecasts.

Education section

Most platforms will offer an educational section that can teach you the ins and outs of share trading.

Step 2: Fund your trading account

Next, place funds in your account. However, if you have just opened your trading account, beware it may take some time for the funds to clear before you can start trading.

Step 3: Decide how much you want to invest

The chance for fractional share investing is a real bonus here, because of the expense of buying Nike shares. Fractional investing means you can start small with much-reduced risk. It also means that you can yield more profit over time by buying in when prices falter so that your average total cost is reduced.

Step 4: Decide whether to buy shares or invest in an ETF

You can purchase shares directly and own them, or you can choose to invest in an Exchange Traded Fund (ETF) that includes Nike shares, for example, SPDR S&P 500 ETF Trust, iShares Core S&P 500 ETF, and Vanguard S&P 500 ETF. ETFs are similar to mutual funds and are a more diversified option that can be great in some circumstances. They are not usually so interesting to active traders, because you have less control over where your money goes.

Step 5: Set up your order

There are different order types that can be used to customise what you buy and how much you buy it for. The main different order types are:

Market order

An order to buy/sell shares immediately. This guarantees the execution of the order, but not the price.

Let’s say Nike shares are trading at US$167. You place a buy order but by the time the order executes the price has dropped to US$165. Your purchase will go through at a lower price. The same principle applies to price rises.

Limit order

For buy-limit orders, execution only happens at the nominated price or lower. For example, you may want to purchase Nike stock for no more than US$160. Submit a limit order for that amount and it will only be executed if the Nike share price falls to US$160 or below.

Stop limit

This type of order means your shares are sold at a specific price or higher. Let’s say you want to sell your Nike shares at US$180 a share. When the shares reach that price, your stop limit order executes.

Stop loss

You set a price at which you decide it is no longer worth holding your shares. Let’s say for example you nominate US$180 as the price at which you will sell your Nike shares. If the price drops to that level, your stop-loss order will execute.

Step 6: Place the order

Once you have chosen a broker, funded your account based on the amount you wish to invest, and decided how to invest in your Nike shares based on the order type, it's time to place the order. This will normally happen at the click of a button.

After you buy

What moves Nike's share price

Investors can buy shares with a speculative motive to benefit from price fluctuations or to hold them as long-term investments. Once you invest in a company, keep track of both its share price movements and performance.

Track Nike’s performance

Watch out for how Nike seeks to retain its market leadership in athletic and fashion shoes, and its financial fundamentals. The company is committed to technological innovation in order to increase its online sales and attract new and younger consumers.

More than two-thirds of Nike’s revenue comes from shoes. Nike has invested in developing digital tools and apps to boost its online sales using augmented reality and the Nike Fit app for amateur athletes to plan their routines.


Nike's top competitors include Adidas (ETR: ADS) and ASICS (OTC: ASCCF), which it surpassed in 2018 to become the sales leader. Other competitors include PUMA (ETR: PUM), Under Armour (NYSE: UA), Lululemon (NASDAQ: LULU), Reebok (ETR: ADS), and Skechers (NYSE: SKX).

Disclaimer: We put our customer’s needs first. The views expressed in this article are those of the writer’s alone and do not constitute financial advice. Advertisers cannot influence editorial content. However, Finty and/or the writer may have a financial interest in the companies mentioned. Finty is committed to providing factual, honest, and accurate information that is compliant with governing laws and regulations. Do your own due diligence and seek professional advice before deciding to invest in one of the products mentioned. For more information, see Finty’s editorial guidelines and terms and conditions.