UNiDAYS opens doors to a world of enticing student discounts, perfectly crafted for them. But how does the company make it happen?
Let's unravel their profit strategy and unveil the magic behind UNiDAYS' global student perks. Join our journey as we explore the strategies that fuel the company's success and empower students around the world with extraordinary benefits.
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What does UNiDAYS do?
Founded in 2011, UNiDAYS has made it their mission to be the go-to hub for student discounts and offers, creating a bridge between students and retailers.
Through a user-friendly website and mobile app, they bring together verified students and major brands like Apple, Nike, and American Apparel, offering an array of exclusive deals and promotions.
When students sign up for UNiDAYS, they unlock a treasure trove of savings, while brands get to fine-tune their marketing to reach the student demographic directly.
How does UNiDAYS work?
UNiDAYS has a simple yet impactful process that makes the magic happen.
Their approach revolves around collaboration with brands to curate student-centric offers. To enjoy these exclusive perks, students kick-start the journey by registering for a free UNiDAYS account and verifying their student status. Once verified, the gateway to savings swings wide open. A delightful world of discounts and promotions spreads before them, waiting to be explored and redeemed.
What sets UNiDAYS apart is its tech-savvy way of validating student credentials, ensuring only eligible individuals gain access to the sought-after deals. By perfecting this formula, they've crafted a unique selling point that has brands eager to hop on board, making it a trusted and enticing platform for students and retailers alike.
How UNiDAYS makes money
UNiDAYS makes money from brand partnerships, affiliate marketing commissions, and selling anonymised data insights to partner brands.
Brand partnerships
UNiDAYS initiates strategic collaborations with brands, creating a win-win scenario. Brands pay a fee to showcase their exclusive offerings on the UNiDAYS platform. This strategic partnership not only exposes brands to the lucrative student market but also contributes to UNiDAYS' revenue stream.
Affiliate marketing
Delving into the realm of affiliate marketing, UNiDAYS drives traffic and sales towards partnered brands. As students capitalize on the discounts, UNiDAYS earns a commission based on the resulting purchases. This symbiotic relationship fuels both student savings and UNiDAYS' financial stability.
Data insights
UNiDAYS gathers data on student spending behaviors and preferences, ensuring anonymity. By aggregating this information, UNiDAYS provides valuable insights to brands about consumer trends. This data-driven approach helps brands tailor their products and strategies to better match the desires of young consumers.
Future growth engine
UNiDAYS has exciting opportunities to expand and grow.
- One way is by going global, reaching students all over the world with their special discounts.
- Another strategy is to work with influencers who can help spread the word about UNiDAYS, making the brand even more well-known.
- Additionally, UNiDAYS can think about offering new things to students, making their platform even more appealing to a wide variety of people.
Risks
UNiDAYS faces a set of potential challenges that requires careful consideration. These risks include the competitive landscape, platform vulnerabilities, and economic factors. It's really important for UNiDAYS to handle these challenges well so they can keep moving forward successfully.
- Brand dependency. UNiDAYS heavily relies on brand partnerships. A shift in brand interest or loyalty could affect the availability of exclusive deals on the platform.
- Cybersecurity. Given its data-driven approach, UNiDAYS may be vulnerable to data breaches, risking student privacy and platform reputation.
- Economic factors. Fluctuations in the economy could impact student spending behavior, affecting UNiDAYS' revenue and overall business health.
Competitors
UNiDAYS has many competitors in the world of student discounts, but also face stiff competition from coupon and cashback websites such as TopCashback. Their closest rivals are as follows.
- StudentBeans. Just like UNiDAYS, StudentBeans helps students get cool discounts from famous brands. But StudentBeans often has deals that are closer to where you live, so it's more about discounts from local places.
- ISIC. ISIC is a special card for students who love to travel. It gives discounts and nice things for students who go to different countries. ISIC is like a friend for students on global adventures.
- NUS Extra. NUS Extra is all about discounts for students in the UK. It's like a helpful buddy for students studying there, giving them special deals and offers with the help of the National Union of Students.
- CollegeBuys. CollegeBuys is a US-based platform that offers special deals and discounts on educational products and services for community college students.
