Video content has become increasingly popular and lucrative. With the rise of platforms like YouTube, Twitch, and TikTok, many companies have sought to tap into the market of online video streaming. One such company is Rumble, a video platform that has recently gained popularity.
While many may be familiar with Rumble as a source of viral animal videos or political content, the company's business model and revenue streams are less well-known than those of its competition.
Here's how Rumble makes money and how their business model compares to other video streaming giants in the market.
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What does Rumble do?
At its core, Rumble is a platform that enables users to upload, share, and view videos. The platform is used for various purposes, including news, entertainment, and education.
Users can also monetize their videos through the platform's partnership program. Additionally, Rumble has features like search functionality, video editing tools, and analytics to help users optimize their videos.
How does Rumble work?
Rumble's business model is based on the monetization of user-generated content. Users can upload videos to the platform and share them with a global audience. Rumble's partnership program allows users to monetize their videos through advertising, sponsorship deals, and other revenue streams. The platform also offers a variety of video editing tools, analytics, and search functionality to help users optimize their videos.
How Rumble makes money
Rumble makes money from advertising, charging a fee to creators using their platform, and from distribution partnerships with other channels in traditional media.
Advertising
Advertising is a lucrative source of revenue for Rumble, as users can monetize their videos through pre- and mid-roll ads.
Licensing fees
If a content creator opens a business account, Rumble charges $25 monthly. Businesses use this option which allows ad-free video watching and is used by companies that share stock footage.
Distribution partners
This content-sharing platform generates revenue by partnering with media partners like MTV, Xbox, Yahoo, and MSN. When content creators make content, they can choose four licensing options — Video Management, Video Management Excluding YouTube, Rumble Only, and Personal Use. When the Video Management or Publisher option is selected, which can be exclusive or exclude YouTube, Rumble can share your videos with TV networks and partner sites that pay Rumble for the rights to use your videos.
Future growth engine
Rumble has several potential growth engines that could help the company expand its user base and revenue.
One of the primary growth drivers for the company is its partnership program, which allows users to monetize their videos through advertising and other revenue streams. Adding more partners can extend the reach of Rumble content and drive incremental revenue growth.
Attracting creators with large followings to their platform will be key to their success. There is a trend for influencers and creators who cover controversial topics to release a censored version on competing platforms and invite viewers to join them on Rumble for an uncensored version.
However, being known as a platform for free speech may not sit well with increasingly politically correct advertisers.
Competitors
Rumble competes with several other video-sharing platforms, most notably YouTube, TikTok, and Vimeo. Each forum has a similar business model based on monetizing user-generated content through advertising and other revenue streams. Should Twitter's revival under Elon Musk continue, Rumble may find itself up against a well-funded challenger to its claim as the home of free speech online.
