The estimated net worth of PewDiePie is $40 million.
PewDiePie rose to fame as one of the first mega-influencers on YouTube. He’s among the highest-earning YouTubers.
PewDiePie's net worth stats
|Source of wealth:
|Date of birth:
|October 24, 1989
|Place of birth:
Born Felix Arvid Ulf Kjellberg, on October 24, 1989, in Gothenburg, Sweden, PewDiePie’s parents are Lotta Kristine Johanna and Ulf Christian Kjellberg. PewDiePie’s father is a corporate executive, and his mother is a former chief information officer.
PewDiePie has an older sister, Fanny, and he spent much of his early years playing video games before signing up for a YouTube account in 2010.
Felix graduated from Göteborgs Högre Samskola, enrolling at the Chalmers University of Technology to study Industrial Economics and Technology Management.
However, he found himself bored with his studies, dropping out to pursue a career in video gaming. Felix started selling photoshopped images online to save enough money to buy himself a gaming rig.
How did PewDiePie build his net worth?
PewDiePie built his fortune as a content creator on YouTube and various business ventures leveraging his personal brand.
Before the advent of Twitch, YouTube was the preferred platform for gamers to stream their content. PewDiePie was one of the first movers into the live-streamed gaming market, earning a reputation as the top gamer on YouTube.
He frequently earns the title of the top-earning YouTuber, and his channel has the largest following on the platform. Felix reportedly makes around $15 million to $20 million per year from his channel, and we estimate his career earnings at approximately $73 million.
PewDiePie also earns income through sponsorship deals on his platform, where a single shoutout can cost north of $450,000. Felix started his YouTube channel in 2006 under the original name of Pewdie. He got the inspiration for the name from the sound of guns firing: pew.
The creator started to gain a following playing Call of Duty live. Felix launched the PewDiePie channel on April 29, 2010, after forgetting the password to his original account.
Felix Kjellberg started raking in cash in 2014, earning $14 million for the year through his new channel. His earnings dropped in 2015 after his notorious “Nazi” commentary, but the creator bounced back in 2016 to earn $15 million. 2017 saw Felix make $12 million, and his 2018 earnings were $15.5 million.
PewDiePie has partnered with brands like Mountain Dew, G Fuel, and LG. He also sells merchandise on his eponymous online store and has released three video games, namely, PewDiePie – Legend of the Brofist, PewDiePies Tuber Simulator, and Animal Super Squad.
His other ventures include writing This Book Loves You and founding Revelmode, a video content production network.
How does PewDiePie spend his money?
Felix Kjellberg is pretty low-key when it comes to houses and doesn’t own a sprawling mansion. He owns houses in England, Sweden, and Japan.
PewDiePie, however, has spent a ton of money on his car collection, which includes a Ferrari, Porsche, Nissan, Mini Convertible, and Volvo.
As a professional content creator, PewDiePie blows a lot of money on high-end equipment. He also employs video editors to help him improve the quality of his content.
PewDiePie splurges on sneakers, video games, different kinds of collectibles, foreign cuisine, and rare alcoholic beverages. He has purchased an engagement and wedding ring for Marzia Bisognin and has frequently traveled with her before and after their marriage.
Felix has organized many fundraisers for causes he believed in. He has donated thousands of dollars to certain campaigns and organizations, such as World Wildlife Fund, RED, Charity Water, and Save the Children.
How rich is PewDiePie?
With an estimated net worth of $40 million, PewDiePie is the most successful YouTube creator of all time. He still streams through his YouTube channel, posting reaction videos, gaming content, and vlogs.
What is PewDiePie’s current YouTube ranking?
With more than 111 million subs to his YouTube channel, he has the sixth biggest following on the platform in 2023, behind T-Series (244 million), MrBeast (163 million), Cocomelon (161 million), Sony Entertainment Television India (158 million), and Kids Diana Show (112 million).
Did PewDiePie grow up rich?
It’s not known if PewDiePie was born into a rich family, but he may have had a comfortable life growing up because of his parents’ position in their companies.