How to buy Robinhood (HOOD) stock

By   |   Verified by David Boyd   |   Updated Oct. 17, 2023

  • A complete guide to buying stocks in Robinhood on the NASDAQ.
  • Details on how to choose a broker and setting up an order.
  • What tends to affect Robinhood’s stock price.

Robinhood Markets, Inc. (NASDAQ: HOOD) is a US financial services company that pioneered commission-free stock and exchange-traded fund (ETF) trading with their mobile app. The company was founded in 2013 and is headquartered in Menlo Park, California.

Founded by college roommates and classmates, and named after the legendary outlaw who robbed from the rich to give to the poor, Robinhood’s goal is to enable regular people to trade stocks without paying large commissions or fees, just like big Wall Street firms were able to do.

Robinhood became a public company when it listed on the NASDAQ on July 29, 2021 and raised close to $2 billion through the initial public offering (IPO).

Since the launch of its trading app in 2015, the online brokerage firm has come a long way and extended trading to a variety of investment assets. Through a subsidiary, Robinhood Financial, it has widened its range of services to offer traditional banking features and has introduced a premium product.

Ready to buy Robinhood stock? This is your complete guide.

Company overview

Staying true to their mission to democratize finance for all, investors can now trade in stocks, funds (ETFs), options, and cryptocurrencies with Robinhood. They can also get in on IPOs at IPO prices. They are also able to invest in fractional stocks with a minimal ($1) investment, diversify their portfolio, and trade in real-time.

Through Robinhood Financial, the company offers cash management services enabling people to deposit money, pay bills, send cheques, earn interest, and invest, all in one place.

Robinhood Gold is a premium service (at a monthly rate of $5) that offers access to research reports, advanced market data, and the ability to get bigger instant deposits. Eligible customers can also borrow money at a variable interest rate.

By mid 2021, Robinhood had over 21.3 million active users and over 22 million net cumulative funded accounts and $102 billion in assets under custody.

Where to buy Robinhood stock


On website



  • No account minimums or commissions.
  • With a dedicated team of customer support professionals that are available to answer your questions.
  • Robinhood Financial and Robinhood Securities are members of SIPC, which protects securities customers of its members up to $500,000


  • Quick signup process.
  • Start with as little as $1.
  • Option to get a debit card.
  • Industry-leading security.


  • Mutual funds are not available.
  • Limited number of crypto assets are available.

On website

eToro USA LLC and eToro USA Securities Inc.; Investing involves risk, including loss of principal; Not a recommendation.



  • Zero commissions for trading ETFs and stocks.
  • Start Fractional investing with as little as $10.
  • Practice investing with a $100k virtual eToro account.

Disclaimer: eToro securities trading is offered by eToro USA Securities, Inc. (‘the BD”), a member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finty is not an affiliate and may be compensated if you access certain products or services offered by the BD.


On website


  • Get up to $300 of free stock when you create an account. Terms and Conditions apply.
  • Invest in popular ETFs from Vanguard, BlackRock, and others by the slice, and do it without commission fees..
  • Unlock advanced data, unique market metrics, and analyst insights when you upgrade to a premium account.
  • Investments made in Public are insured for up to $500,000.

On website


  • Trade blue-chip stocks in US, HK and SG Markets.
  • Wide array of investment choices such as stocks, stock options, futures, ADRs, Exchange Traded Fund (ETFs) and REITs.
  • Manage your assets, portfolio and investments across multiple markets.

Still looking for a stock broker? Compare the top stock trading platforms and compare fees, tradable assets, and more.

Step 1: Choose an online broker

A broker is a service that lets you buy and sell stocks. You will need an account with a broker who trades in US stocks if you plan to purchase Robinhood stocks. There are many options available, each offering different features, but these are some of the best and most useful to look for.

  • Commission-free trades. If you trade regularly, the commissions for each transaction can add up quickly. Many online brokers that trade in US stocks offer commission-free trading. This can make a huge difference.
  • Fractional investing. It can be expensive to invest in tech giants such as Robinhood. However, you can still enjoy the benefits and security of owning shares without spending a fortune. This is safer than purchasing full shares.
  • Research and reporting. You should look for a platform with a strong research and reporting section. This section can provide you with important information about Robinhood such as the company overview, price history and recommendations, and even price forecasts.
  • Clean and modern experience. Too much information can make it difficult to start trading shares. You should choose one that makes it easy to trade.

Step 2: Transfer funds

Once you settle on a broker you will transfer money to your brokerage account from your bank account. This may take several days if your account is not open.

Step 3: Define your budget

Fractional stock investing is a great way to invest in Robinhood stocks. By buying part of a stock, you can get a foot in the investment door. You can then build your investments as you please. It's important that you only spend what you can afford to lose.

Step 4: Purchase stocks or an ETF

You may prefer to invest in an Exchange Traded Fund (ETF) over buying stocks. Cathie Wood’s ARK Innovation ETF (ARKK) and ARK Fintech Innovation ETF (ARKF) have both invested in Robinhood. Other ETFs with exposure to the company include Fidelity NASDAQ Composite Index ETF (ONEQ) and First Trust U.S. Equity Opportunities ETF (FPX).

ETFs can be described as a group of assets like bonds or stocks that functions in the same way as individual stocks on a market.

However, they are less appealing than stock trading for active traders.

Step 5: Configure your order

There are many order types that you should be aware of. Some are tailored for specific market conditions.

Market order

Market orders are when your order is executed regardless of the current stock price.

If the price for a Robinhood stock was $40, and you click buy, your order will go through at that price.

Remember that price fluctuations can cause you to pay more or less for your stocks depending on the market.

Limit order

Buy limit orders allow you to buy stocks at a price that you choose (or lower). They can also be useful tools in sticking to your investing budget.

You might decide to buy Robinhood stocks if they reach $38 or less. Your trade will be executed if and when the stocks reach that level.

Stop limit

You can place a sell order to set a price at the end of which stocks will be sold.

Let's suppose you decide to let go of Robinhood stocks when they reach $37. Your order will be placed when the price reaches this price.

Stop loss

Stop loss orders are used to get out of stocks you don't feel comfortable holding on to if they fall below a specific price. Let's suppose you want to sell your Robinhood stock if it drops to $36. Once the price reaches that level, your stock will be sold at the next available market price..

Step 6: Place your order

After you have chosen an order type, you can place your order. Once you have completed your order, wait to see what the market does before making your next investment.

Step 7: Monitor your investment

When you invest in stocks, you have to monitor your investment, unless of course, you are buying it to hold over the long term. Whether you buy stocks with a speculative motive or as a long term investment, here are a few things you can do to keep on top.

Track Robinhood’s stock price and company performance

Keep an eye on how Robinhood is performing, as well as things such as company announcements and external factors that could affect the stock price.

Roadblocks to the zero-commission brokerage model

According to NASDAQ, there are signs that the Securities and Exchange Commission (SEC) may ban the payments for order flow (PFOF) model which subsidizes the zero-commission brokerage model that Robinhood pioneered. A ban would disproportionately impact Robinhood as it derives significant revenues from stocks and options vis a vis other market players who rely more on interest related revenues (margin) and supplemental investment services.

Watch Robinhood’s competitors

Payments giant PayPal (Nasdaq: PYPL) is reportedly considering updating its app to enable customers to trade in stocks as a way to drive engagement on its app. This could be a significant threat since PayPal has over 400 million accounts compared to Robinhood's 22 million. Keep watching the news.

Other fintechs like M1 Finance and SoFi are well capitalized and muscling in on the investing space with their own Robinhood-like investment service.